A comparison of values in infomercials and commercials

Corporate Communications: An International Journal

Volumn 7, Issue 1, 2002, Pages 34-45

  Hetsroni, Amir ^a   Asya, Ilan ^a  

^a Yezreel Valley College   (Israel)

Author keywords

Advertising; Israel; Television; Values

Indexed keywords

EID: 61849183632     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210416026     Document Type: Article

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