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Volumn 54, Issue 5, 2008, Pages 907-921

A theoretical ramework for managing the new product development portfolio: When and how to use strategic buckets

Author keywords

Complex systems; Evolutionary systems; Incremental innovation; New product development; NPD portfolio strategy; Radical innovation; Strategic buckets

Indexed keywords

COMPLEX SYSTEMS; EVOLUTIONARY SYSTEMS; INCREMENTAL INNOVATION; NEW PRODUCT DEVELOPMENT; NPD PORTFOLIO STRATEGY; RADICAL INNOVATION; STRATEGIC BUCKETS;

EID: 61849124615     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0828     Document Type: Article
Times cited : (180)

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