Playing mobile games: Consumer perceptions an empirical study

ICE-B 2007 - Proceedings of the 2nd International Conference on e-Business

Volumn , Issue , 2007, Pages 209-214

  Petrova, Krassie ^a   Qu, Haixia ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Adoption; Mobile business; Mobile commerce; Mobile gaming; New Zealand; Survey

Indexed keywords

ADOPTION; MOBILE BUSINESS; MOBILE COMMERCE; MOBILE GAMING; NEW ZEALAND;

BEHAVIORAL RESEARCH; GAME THEORY; GOVERNMENT DATA PROCESSING; MOBILE COMPUTING; SURVEYS;

ELECTRONIC COMMERCE;

EID: 61849090807     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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