Electronic detailing (e-detailing) of pharmaceuticals to physicians: A review

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 2, Issue 3, 2008, Pages 235-245

  Alkhateeb, Fadi M ^a   Doucette, William R ^b  

^a Robert C Byrd Center for Pharmacy Education   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Buyer seller relationships; Health services sector; Internet marketing; Pharmaceuticals industry

Indexed keywords

EID: 61649120236     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506120810903999     Document Type: Review

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