Navigating the e-Detailing maze

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 3, 2002, Pages 255-262

  Bates, Andree ^a   Bailey, Edwin ^b   Rajyaguru, Indira ^b  

^a Mednet Media Ltd   (United Kingdom)

^b NONE

Author keywords

detailing; e Detailing; pharmaceutical marketing; prescribing; sales

Indexed keywords

EID: 84990394341     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040083     Document Type: Article

References (11)

1. Fisher J. Wang R. (2001) Pharmaceutical Marketing for the Millennium. W. R. Hambrecht & Co.
2. ‘E-portals for doctors’, Pharmaceutical Marketing, May, 2000 p. 38.
3. Bailey E. Bates A. (2001) E-Detailing: A Strategic Analysis of Implementation and ROI. Mednet Media Ltd., November.
4. Boehm E. W., et al(2001) Pharma's Detailing Overhaul Report, Forrester.
5. Benson J. (2000) PhysicianNet, personal communication.
6. de Bertier, et al(2001) ‘E-detailing in Europe. Now or Never’, In Vivo, Dec, p. 69.
7. HyGro Group Inc. (2000) Physicians Interactive e-Detailing Study.
8. Doctors.net.co.uk (2001) Online learning and e-detailing in General Practice; a survey of UK doctors.
9. Med Ad News, October.
10. Bailey E. Bates A. Med Ad News.
11. de Bertier, et al Med Ad News This article pointed out that US$160 is the average cost of an in person rep visit.