The knowledge-based marketing concept - A basis for global business

Human Systems Management

Volumn 16, Issue 4, 1997, Pages 293-299

  Brännback, Malin ^a,b  

^a UNIVERSITY OF TURKU   (Finland)

^b ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

Customer orientation; Global business; Information technology; Knowledge management; Marketing

Indexed keywords

EID: 6144249625     PISSN: 01672533     EISSN: None     Source Type: Journal    
DOI: 10.3233/hsm-1997-16407     Document Type: Article

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