Impact of direct-to-consumer advertising (DTCA) on patient health-related behaviors and issues

Health Marketing Quarterly

Volumn 26, Issue 1, 2009, Pages 42-55

  Polen, Hyla H ^a   Khanfar, Nile M ^a   Clauson, Kevin A ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Direct to consumer advertising; Pharmaceutical industry; Pharmaceutical marketing; Survey; Television advertising

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; CONSUMER; DRUG INDUSTRY; FEMALE; HEALTH BEHAVIOR; HUMAN; INTERNET; MALE; METHODOLOGY; MIDDLE AGED; QUESTIONNAIRE; SELF CARE; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; CONSUMER PARTICIPATION; DRUG INDUSTRY; FEMALE; HEALTH BEHAVIOR; HUMANS; INTERNET; MALE; MIDDLE AGED; QUESTIONNAIRES; SELF CARE; UNITED STATES; YOUNG ADULT;

EID: 60849117256     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802473521     Document Type: Article

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