The intangible magic of celebrity marketing

PLoS Medicine

Volumn 1, Issue , 2004, Pages 102-104

  Moynihan, Ray ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ANTIINFECTIVE AGENT; PAROXETINE; SILDENAFIL;

AWARENESS; COST EFFECTIVENESS ANALYSIS; DRUG COST; DRUG INDUSTRY; DRUG MARKETING; ERECTILE DYSFUNCTION; ETHICS; HEALTH SURVEY; HORMONE SUBSTITUTION; HUMAN; PUBLIC RELATIONS; PUBLICATION; RELIGION; SHORT SURVEY; SOCIAL PHOBIA; UNITED STATES; ADVERTIZING; ARTICLE; CONFLICT OF INTEREST; FINANCIAL MANAGEMENT; PUBLIC FIGURE;

ADVERTISING AS TOPIC; CONFLICT OF INTEREST; DRUG INDUSTRY; FAMOUS PERSONS; HUMANS; MARKETING OF HEALTH SERVICES; UNITED STATES;

EID: 15744370053     PISSN: 15491277     EISSN: None     Source Type: Journal    
DOI: 10.1371/journal.pmed.0010042     Document Type: Short Survey

References (9)

1. [Anonymous] (2004) Our Members. Boomer Coalition. Available: http://www.boomercoalition.org/bc3/members.asp. Accessed 26 September 2004.
2. Benshoshan O (2003) Celebrity public relations: An alternative to DTC. DTC Perspectives. Available: http://www.dtcperspectives.com/content.asp?id=149. Accessed 26 September 2004.
3. Hamilton DP (2002 April 22) Celebrities help 'educate' public on new drugs. Wall Street Journal.
4. NexCura and DTC Perspectives (2003) Effective use of celebrities in DTC promotions of pharmaceutical products. DTC Perspectives. 2003: 2.
5. Moynihan R, Bero L, Ross-Degnan D, Henry D, Lee K, et al. (2000) Coverage by the news media of the benefits and risks of medications. N Engl J Med 342: 1645-1650.
6. Moynihan R (2002) Alosetron: A case study in regulatory capture, or a victory for patients' rights? BMJ 325: 592-595.
7. [Anonymous] (2000 March 19) Celebrities reveal their secrets. Parade Magazine: 10-12.
8. Moynihan R (2002) Celebrity selling. BMJ 324: 1342.
9. Dickersin K, Rennie D (2003) Registering clinical trials. JAMA 290: 516-523.