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Volumn 26, Issue 1, 2009, Pages 44-50

Online customer communities: Perspectives from customers and companies

Author keywords

Knowledge exchange; Managing online customer communities; Online community participation; Online customer service; Sanctioned and unsanctioned online communities; Social communities

Indexed keywords


EID: 60849100806     PISSN: 02663821     EISSN: 17416450     Source Type: Journal    
DOI: 10.1177/0266382108101307     Document Type: Article
Times cited : (6)

References (9)
  • 3
    • 33645521975 scopus 로고    scopus 로고
    • 'Relationships and Online Consumer Communities'
    • Farquhar, J. and Rowley, J. (2006) 'Relationships and Online Consumer Communities', Business Process Management Journal 12 (2). 162-77.
    • (2006) Business Process Management Journal , vol.12 , Issue.2 , pp. 162-77
    • Farquhar, J.1    Rowley, J.2
  • 4
    • 85072003027 scopus 로고    scopus 로고
    • 'The Real Value of Online Communities'
    • E. L. Lesser, M. A. Fontaine and J. A. Slusher (eds) Boston, MA: Butterworth Heinemann.
    • Hagel, J., III, and Armstrong, A. (2000) 'The Real Value of Online Communities', in E. L. Lesser, M. A. Fontaine and J. A. Slusher (eds) Knowledge and Community, pp. 85-95. Boston, MA: Butterworth Heinemann.
    • (2000) Knowledge and Community , pp. 85-95
    • Iii, H.J.1    Armstrong, A.2
  • 5
    • 0035555127 scopus 로고    scopus 로고
    • 'Sociability and Usability in Online Communities: Determining and Measuring Success'
    • Preece, J. (2001) 'Sociability and Usability in Online Communities: Determining and Measuring Success', Behaviour and Information Technology 20 (5). 347-56.
    • (2001) Behaviour and Information Technology , vol.20 , Issue.5 , pp. 347-56
    • Preece, J.1
  • 6
    • 0012179389 scopus 로고    scopus 로고
    • 'Virtual Internet Communities and Commercial Success: Individual and Community-level Theory Grounded on the Atypical Case of TimeZone.com'
    • Rothaermel, F.T. and Sugiyama, S. (2001) 'Virtual Internet Communities and Commercial Success: Individual and Community-level Theory Grounded on the Atypical Case of TimeZone.com', Journal of Management 27: 297-312.
    • (2001) Journal of Management , vol.27 , pp. 297-312
    • Rothaermel, F.T.1    Sugiyama, S.2
  • 7
    • 26844483889 scopus 로고    scopus 로고
    • 'Online Communities: Enhancing the Relationship Marketing Concept through Customer Bonding'
    • Szmigin, I., Canning, L. and Reppel, A.E. (2005) 'Online Communities: Enhancing the Relationship Marketing Concept through Customer Bonding', International Journal of Service Industry Management 16 (5). 480-96.
    • (2005) International Journal of Service Industry Management , vol.16 , Issue.5 , pp. 480-96
    • Szmigin, I.1    Canning, L.2    Reppel, A.E.3
  • 8
    • 0346437614 scopus 로고    scopus 로고
    • '"It is what one does": Why People Participate and Help Others in Electronic Communities of Practice'
    • Wasko, M.M. and Faraj, S. (2000) '"It is what one does": Why People Participate and Help Others in Electronic Communities of Practice', Journal of Strategic Information Systems 9 (2-3). 155-73.
    • (2000) Journal of Strategic Information Systems , vol.9 , Issue.2 , pp. 155-73
    • Wasko, M.M.1    Faraj, S.2
  • 9
    • 0042536502 scopus 로고    scopus 로고
    • 'Exploring the Factors Enhancing Member Participation in Virtual Communities'
    • Yoo, W.-S., Yonsel, K.-S.S. and Lee, M.-B. (2002) 'Exploring the Factors Enhancing Member Participation in Virtual Communities', Journal of Global Information Management 10 (3). 55-71.
    • (2002) Journal of Global Information Management , vol.10 , Issue.3 , pp. 55-71
    • Yoo, W.-S.1    Yonsel, K.-S.S.2    Lee, M.-B.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.