Building better TV schedules: New light from the single source

Journal of Advertising Research

Volumn 37, Issue 4, 1997, Pages 27-31

  Broadbent, Simon ^a   Spitteler, Jayne Z ^b   Lynch, Kate ^b,c  

^a Brand Consultancy   (United Kingdom)

^b Leo Burnett Company   (United States)

^c Media Research for North America

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038021741     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (11)

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6. EPHRON, E. "More Weeks, Less Weight." Journal of Advertising Research 35, 3 (1995): 18-23.
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11. -. "How useful are demographics in targeting?" European Television Symposium, Prague, 1996b.