The bold and the bankable: How the Nuestro Barrio telenovela reaches latino immigrants with financial education

Journal of Consumer Affairs

Volumn 43, Issue 1, 2009, Pages 56-79

  Spader, Jonathan ^a   Ratcliffe, Janneke ^a   Montoya, Jorge ^b   Skillern, Peter ^c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b Sentient Research   (United States)

^c Community Reinvestment Association of North Carolina ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60649085799     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2008.01127.x     Document Type: Article

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