Engaging the purchase motivations to charm shoppers

Marketing Intelligence and Planning

Volumn 27, Issue 1, 2009, Pages 127-145

  Miranda, Mario J ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Implicit price; Market segmentation; Marketing strategy; Motivation (psychology); Product consumption

Indexed keywords

EID: 59949085584     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910928335     Document Type: Article

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