Fanatics, fans or just good fun? Travel behaviours and motivations of the fanatic

Journal of Vacation Marketing

Volumn 12, Issue 3, 2006, Pages 195-217

  Mackellar, Joanne ^a  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

fanatic; marketing; recreation specialization; special events; tourism; travel

Indexed keywords

EID: 58949094266     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706064622     Document Type: Article

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