The use of the SMAA acceptability index in descriptive decision analysis

European Journal of Operational Research

Volumn 196, Issue 3, 2009, Pages 1229-1237

  Durbach, Ian N ^a  

^a UNIVERSITY OF CAPE TOWN   (South Africa)

Author keywords

Choice theory; Consumer behaviour; Marketing; Stochastic multicriteria acceptability analysis

Indexed keywords

DECISION MAKING; DECISION THEORY; MARKETING; MODEL STRUCTURES; PROGRAMMING THEORY; RANDOM PROCESSES;

ATTRIBUTE EVALUATIONS; CHOICE MODELS; CHOICE THEORY; CONSUMER BEHAVIOUR; DECISION ANALYSIS; MULTI ATTRIBUTES; STOCHASTIC MULTICRITERIA ACCEPTABILITY ANALYSIS;

STOCHASTIC MODELS;

EID: 58849103433     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2008.05.021     Document Type: Article

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