Increasing elder consumer interactions with information technology

Journal of Consumer Marketing

Volumn 26, Issue 1, 2009, Pages 39-48

  Hough, Michelle ^a   Kobylanski, Andrzej ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Communication technologies; Marketing mix; Older consumers

Indexed keywords

EID: 58449100188     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910927037     Document Type: Article

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