Two dimensions of attribute importance

Journal of Consumer Marketing

Volumn 26, Issue 1, 2009, Pages 28-38

  Smith, Russell ^a   Deppa, Brant ^a  

^a WINONA STATE UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Product attributes

Indexed keywords

EID: 58449090894     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910927028     Document Type: Article

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