The dishonesty of honest people: A theory of self-concept maintenance

Journal of Marketing Research

Volumn 45, Issue 6, 2008, Pages 633-644

  Mazar, Nina ^a   Amir, On ^b   Ariely, Dan ^c  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Decision making; Honesty; Policy; Self

Indexed keywords

EID: 58149236677     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.6.633     Document Type: Article

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