Channel power, commitment and performance toward sustainable channel relationship

Industrial Marketing Management

Volumn 38, Issue 1, 2009, Pages 17-31

  Sheu, Jiuh Biing ^a   Hu, Tung Lai ^b  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Channel performance; Channel relationship commitment; Power sources; Sustainable channel relationship

Indexed keywords

EID: 58049212022     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.07.003     Document Type: Article

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