Adoption versus use diffusion - Predicting user acceptance of mobile TV in flanders

ICE-B 2008 - Proceedings of the International Conference on e-Business

Volumn , Issue , 2008, Pages 124-130

  Evens, Tom ^a   De Marez, Lieven ^a   Schuurman, Dimitri ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Adoption diffusion; Mobile TV; Mutual shaping; Use diffusion; User research

Indexed keywords

ELECTRONIC COMMERCE; FORECASTING; INNOVATION; PLANNING; STRATEGIC PLANNING;

ADOPTION DIFFUSION; MOBILE TV; MUTUAL SHAPING; USE DIFFUSION; USER RESEARCH;

DIFFUSION;

EID: 58049154022     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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