The relationship between marketing performance, logistics performance and company performance for retail companies

International Review of Retail, Distribution and Consumer Research

Volumn 16, Issue 2, 2006, Pages 277-296

  Schramm Klein, Hanna ^a   Morschett, Dirk ^a  

^a SAARLAND UNIVERSITY   (Germany)

Author keywords

intra organisational coordination; Logistics; marketing; retailer supplier coordination; retailing

Indexed keywords

EID: 58049120563     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600572399     Document Type: Article

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