-
1
-
-
0010751661
-
-
Washington, DC: U.S. Government Printing Office
-
Adler, R., Friedlander, B., Lesser, G., Meringoff, L., Robertson, T., Rossiter, J., et al. (1977). Research on the effects of television advertising to children: A review of the literature and recommendations for future research. Washington, DC: U.S. Government Printing Office.
-
(1977)
Research on the Effects of Television Advertising to Children: A Review of the Literature and Recommendations for Future Research
-
-
Adler, R.1
Friedlander, B.2
Lesser, G.3
Meringoff, L.4
Robertson, T.5
Rossiter, J.6
-
2
-
-
85081438654
-
Advertising age
-
July 20 . Retrieved January 25, 2005
-
Advertising Age. (1998, July 20). Outdoor advertising. Retrieved January 25, 2005, from http://adage.com
-
(1998)
Outdoor Advertising
-
-
-
4
-
-
33646872504
-
We'll be back in a moment: A content analysis of advertisements in children's television in the 1950s
-
M. Macklin & L. Carlson (Eds.), Thousand Oaks, CA: Sage
-
Alexander, A., Benjamin, L., Hoerrner, K., & Roe, D. (1998). "We'll be back in a moment": A content analysis of advertisements in children's television in the 1950s. In M. Macklin & L. Carlson (Eds.), Advertising to children: Concepts and controversies (pp. 97-116). Thousand Oaks, CA: Sage.
-
(1998)
Advertising to Children: Concepts and Controversies
, pp. 97-116
-
-
Alexander, A.1
Benjamin, L.2
Hoerrner, K.3
Roe, D.4
-
5
-
-
84985059198
-
The content of children's toy and food commercials
-
Atkin, C., & Heald, G. (1977). The content of children's toy and food commercials. Journal of Communication, 27(1), 107-114.
-
(1977)
Journal of Communication
, vol.27
, Issue.1
, pp. 107-114
-
-
Atkin, C.1
Heald, G.2
-
7
-
-
0005959948
-
The nature of television advertising to children
-
E. Palmer & A. Dorr (Eds.) . New York: Academic
-
Barcus, F. E. (1980). The nature of television advertising to children. In E. Palmer & A. Dorr (Eds.). Children and the faces of television (pp. 273-285). New York: Academic.
-
(1980)
Children and the Faces of Television
, pp. 273-285
-
-
Barcus, F.E.1
-
8
-
-
0033192189
-
Developmental changes in imitation from television during infancy
-
Barr, R., & Hayne, H. (1999). Developmental changes in imitation from television during infancy. Child Development, 70, 1067-1081.
-
(1999)
Child Development
, vol.70
, pp. 1067-1081
-
-
Barr, R.1
Hayne, H.2
-
9
-
-
85081439378
-
-
March 29. Retrieved March 29, 2002
-
Beck, J. (2001, March 29). Product placement gaining promo weight. Retrieved March 29, 2002, from http://vistagroupusa.com/kidscreen.html
-
(2001)
Product Placement Gaining Promo Weight
-
-
Beck, J.1
-
10
-
-
34648812994
-
-
November Retrieved February 22, 2005
-
Bernoff, J., Li, C., Roshan, S., & Fleming, G. (2002, November). Will ad-skipping kill television? Retrieved February 22, 2005, from http://www.forrester.com/ER/Research/Report/Summary/0,1338,15459,00.html
-
(2002)
Will Ad-skipping Kill Television?
-
-
Bernoff, J.1
Li, C.2
Roshan, S.3
Fleming, G.4
-
11
-
-
0009378878
-
A cognitive developmental study of children's reactions to television advertising
-
E. A. Rubinstein, G. A. Comstock, & J. P. Murray (Eds.), Washington, DC: U.S. Government Printing Office
-
Blatt, J., Spencer, L., & Ward, S. (1972). A cognitive developmental study of children's reactions to television advertising. In E. A. Rubinstein, G. A. Comstock, & J. P. Murray (Eds.), Television and social behavior: Vol. 4. Television in day-to-day life: Patterns of use (pp. 452-467). Washington, DC: U.S. Government Printing Office.
-
(1972)
Television and Social Behavior: Vol. 4. Television in Day-to-day Life: Patterns of Use
, vol.4
, pp. 452-467
-
-
Blatt, J.1
Spencer, L.2
Ward, S.3
-
12
-
-
22544432963
-
Brand killers
-
August 11
-
Boyle, M. (2003, August 11). Brand killers. Fortune, 148(3), 89-100.
-
(2003)
Fortune
, vol.148
, Issue.3
, pp. 89-100
-
-
Boyle, M.1
-
13
-
-
0348127481
-
Commercials in the classroom: The impact of Channel One advertising
-
Brand, J. E., & Greenberg, B. S. (1994). Commercials in the classroom: The impact of Channel One advertising. Journal of Advertising Research, 34(1), 18-27.
-
(1994)
Journal of Advertising Research
, vol.34
, Issue.1
, pp. 18-27
-
-
Brand, J.E.1
Greenberg, B.S.2
-
14
-
-
84909105263
-
Future faces of selling to children
-
E. L. Palmer & B. M. Young (Eds.). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
Calvert, S. (2003). Future faces of selling to children. In E. L. Palmer & B. M. Young (Eds.), The faces of televisual media: Teaching, violence, selling to children (pp. 347-357). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
(2003)
The Faces of Televisual Media: Teaching, Violence, Selling to Children
, pp. 347-357
-
-
Calvert, S.1
-
16
-
-
0007645064
-
Nonprogram content of children's television
-
Condry, J., Bence, P., & Scheibe, C. (1988). Nonprogram content of children's television. Journal of Broadcasting & Electronic Media, 32, 255-270.
-
(1988)
Journal of Broadcasting & Electronic Media
, vol.32
, pp. 255-270
-
-
Condry, J.1
Bence, P.2
Scheibe, C.3
-
18
-
-
0036778032
-
Television and children's consumption patterns: A review of the literature
-
Coon, K., & Tucker, K. (2002). Television and children's consumption patterns: A review of the literature. Minerva Pediatrician, 54, 423-436.
-
(2002)
Minerva Pediatrician
, vol.54
, pp. 423-436
-
-
Coon, K.1
Tucker, K.2
-
19
-
-
79960073155
-
Teen recruits create word-of-mouth "buzz" to hook peers on products
-
November 20. Retrieved September 5, 2005
-
Dunnewind, S. (2004, November 20). Teen recruits create word-of-mouth "buzz" to hook peers on products. The Seattle Times. Retrieved September 5, 2005, from http://seattletimes.nwsource.com/html/living/ 2002095889_viral20.html
-
(2004)
The Seattle Times
-
-
Dunnewind, S.1
-
22
-
-
33646890063
-
Pitching it to kids
-
June 28
-
Fonda, D. (2004, June 28). Pitching it to kids. Time, 163(26), 52-54.
-
(2004)
Time
, vol.163
, Issue.26
, pp. 52-54
-
-
Fonda, D.1
-
23
-
-
85081438840
-
-
(May). New York: J. Walter Thompson Media Research Group. Retrieved March 12, 2006
-
FOX Kids Outdoor Study (1998, May). New York: J. Walter Thompson Media Research Group. Retrieved March 12, 2006, from http://www.oaaa.org/images/ upload/research/200324846232083611150.pdf
-
(1998)
FOX Kids Outdoor Study
-
-
-
24
-
-
33646877534
-
Nestle goes gaming
-
October 22
-
Friedman, W. (2001, October 22). Nestle goes gaming. Advertising Age, 72 (43), 50.
-
(2001)
Advertising Age
, vol.72
, Issue.43
, pp. 50
-
-
Friedman, W.1
-
25
-
-
0002827587
-
Food advertising in the United States
-
USDA/Economic Research Service (Ed.) Washington, DC: Economic Research Service-U.S. Department of Agriculture
-
Gallo, A. (1999). Food advertising in the United States. In USDA/Economic Research Service (Ed.), America's eating habits: Changes and consequences (pp. 173-180). Washington, DC: Economic Research Service-U.S. Department of Agriculture.
-
(1999)
America's Eating Habits: Changes and Consequences
, pp. 173-180
-
-
Gallo, A.1
-
26
-
-
0033433670
-
A quarter century of TV food advertising targeted at children
-
Gamble, M., & Contunga, N. (1999). A quarter century of TV food advertising targeted at children. American Journal of Health Behavior, 23, 261-267.
-
(1999)
American Journal of Health Behavior
, vol.23
, pp. 261-267
-
-
Gamble, M.1
Contunga, N.2
-
27
-
-
0009862978
-
-
Darien, CT: The Child, Inc.
-
Gene Reilly Group. (1973). The child. Darien, CT: The Child, Inc.
-
(1973)
The Child
-
-
-
28
-
-
21144474301
-
Television news and advertising in schools: The "Channel One" controversy
-
Greenberg, B. S., & Brand, J. E. (1993). Television news and advertising in schools: The "Channel One" controversy. Journal of Communication, 43(1), 143-151.
-
(1993)
Journal of Communication
, vol.43
, Issue.1
, pp. 143-151
-
-
Greenberg, B.S.1
Brand, J.E.2
-
29
-
-
0038960419
-
Consumers' perceptions of the ethics and acceptability of product placement in movies: Product category and individual differences
-
Gupta, P., & Gould, S. (1997). Consumers' perceptions of the ethics and acceptability of product placement in movies: Product category and individual differences. Journal of Current Issues and Research in Advertising, 19, 37-50.
-
(1997)
Journal of Current Issues and Research in Advertising
, vol.19
, pp. 37-50
-
-
Gupta, P.1
Gould, S.2
-
30
-
-
4243105588
-
-
Retrieved February 20, 2005
-
Harris, J., Kaufman, P., Martinez, S., & Price, C. (2002). The U.S. Food Marketing System. Retrieved February 20, 2005, from http://www.ers.usda. gov/publicationaer811
-
(2002)
The U.S. Food Marketing System
-
-
Harris, J.1
Kaufman, P.2
Martinez, S.3
Price, C.4
-
31
-
-
24144488233
-
Nutritional content of foods advertised during the television programs children watch most
-
Harrison, K., & Marske, A. L. (2005). Nutritional content of foods advertised during the television programs children watch most. American Journal of Public Health, 95, 1568-1574.
-
(2005)
American Journal of Public Health
, vol.95
, pp. 1568-1574
-
-
Harrison, K.1
Marske, A.L.2
-
32
-
-
0033237532
-
Consumer socialization of children: A retrospective look at twenty-five years of research
-
John, D. R. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research, 26, 183-213.
-
(1999)
Journal of Consumer Research
, vol.26
, pp. 183-213
-
-
John, D.R.1
-
33
-
-
4043161419
-
Stealth marketing: How to reach consumers surreptitiously
-
Summer
-
Kaikati, A. M., & Kaikati, J. G. (2004, Summer). Stealth marketing: How to reach consumers surreptitiously. California Management Review, 46(4), 6-22.
-
(2004)
California Management Review
, vol.46
, Issue.4
, pp. 6-22
-
-
Kaikati, A.M.1
Kaikati, J.G.2
-
34
-
-
85081435334
-
Fast times at pepsi high
-
February
-
Kanner, B. (2000, February). Fast times at Pepsi High. Working Woman, 25(2), 20.
-
(2000)
Working Woman
, vol.25
, Issue.2
, pp. 20
-
-
Kanner, B.1
-
35
-
-
0028034503
-
Food advertisements during children's Saturday morning television programming: Are they consistent with dietary recommendations?
-
Kotz, K., & Story, M. (1994). Food advertisements during children's Saturday morning television programming: Are they consistent with dietary recommendations? Journal of the American Dietetic Association, 94, 1296-1300.
-
(1994)
Journal of the American Dietetic Association
, vol.94
, pp. 1296-1300
-
-
Kotz, K.1
Story, M.2
-
36
-
-
4243087699
-
How marketers reach young consumers: Implications for nutrition education and health promotion campaigns
-
Kraak V., & Pelletier, D. (1998). How marketers reach young consumers: Implications for nutrition education and health promotion campaigns. Family Economics and Nutrition Review, 11(4), 31-41.
-
(1998)
Family Economics and Nutrition Review
, vol.11
, Issue.4
, pp. 31-41
-
-
Kraak, V.1
Pelletier, D.2
-
37
-
-
0004717807
-
Children and television advertising
-
D. G. Singer & J. L. Singer (Eds.) Thousand Oaks, CA: Sage
-
Kunkel, D. (2001). Children and television advertising. In D. G. Singer & J. L. Singer (Eds.), Handbook of children and the media (pp. 375-393). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of Children and the Media
, pp. 375-393
-
-
Kunkel, D.1
-
38
-
-
84985088156
-
Children's television advertising in the multi-channel environment
-
Kunkel, D., & Gantz, W. (1992). Children's television advertising in the multi-channel environment. Journal of Communication, 42(3), 134-152.
-
(1992)
Journal of Communication
, vol.42
, Issue.3
, pp. 134-152
-
-
Kunkel, D.1
Gantz, W.2
-
39
-
-
84909240943
-
Media content in advertising to children
-
E. L. Palmer & B. M. Young (Eds.) Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
Kunkel, D., & McIlrath, M. (2003). Media content in advertising to children. In E. L. Palmer & B. M. Young (Eds.), The faces of televisual media: Teaching, violence, selling to children (pp. 287-300). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
(2003)
The Faces of Televisual Media: Teaching, Violence, Selling to Children
, pp. 287-300
-
-
Kunkel, D.1
McIlrath, M.2
-
40
-
-
85081435956
-
-
Washington, DC: American Psychological Association Task Force on Advertising and Children
-
Kunkel, D., Wilcox, B., Cantor, J., Palmer, E., Linn, S., & Dowrick, P. (2003). Psychological issues in the commercialization of childhood. Washington, DC: American Psychological Association Task Force on Advertising and Children.
-
(2003)
Psychological Issues in the Commercialization of Childhood
-
-
Kunkel, D.1
Wilcox, B.2
Cantor, J.3
Palmer, E.4
Linn, S.5
Dowrick, P.6
-
41
-
-
33646880864
-
Coaxing the smile that sells: Baby wranglers in demand in marketing for children
-
November 1
-
Lauro, P. (1999, November 1). Coaxing the smile that sells: Baby wranglers in demand in marketing for children. The New York Times, p. C1.
-
(1999)
The New York Times
-
-
Lauro, P.1
-
42
-
-
84985097752
-
Effects of television commercial disclaimers on the product expectations of children
-
Liebert, D., Sprafkin, J., Liebert, R., & Rubinstein, E. (1977). Effects of television commercial disclaimers on the product expectations of children. Journal of Communication, 27(1), 118-124.
-
(1977)
Journal of Communication
, vol.27
, Issue.1
, pp. 118-124
-
-
Liebert, D.1
Sprafkin, J.2
Liebert, R.3
Rubinstein, E.4
-
43
-
-
33646895934
-
Warner Bros, choose Coke to bestow marketing magic on Harry Potter film
-
February 20
-
Lippman, J., & McKay, B. (2001, February 20). Warner Bros, choose Coke to bestow marketing magic on Harry Potter film. Wall Street Journal, p. A3.
-
(2001)
Wall Street Journal
-
-
Lippman, J.1
McKay, B.2
-
44
-
-
12744280713
-
Diagnosis and treatment frequency for overweight children and adolescents at well child visits
-
January/February
-
Louthan, M. V., Lafferty-Oza, M. J., Smith, E. R., Hornung, C. A., Franco, S., & Theriot, J. A. (2005, January/February). Diagnosis and treatment frequency for overweight children and adolescents at well child visits. Clinical Pediatrics, 44(1), 57-62.
-
(2005)
Clinical Pediatrics
, vol.44
, Issue.1
, pp. 57-62
-
-
Louthan, M.V.1
Lafferty-Oza, M.J.2
Smith, E.R.3
Hornung, C.A.4
Franco, S.5
Theriot, J.A.6
-
45
-
-
85081433363
-
Number of magazines by category, 2002
-
2003. Retrieved March 2, 2005
-
Magazine Publishers of America. (2003). Number of magazines by category, 2002. National Directory of Magazines, 2003. Retrieved March 2, 2005, from http://www.magazine.org/resources/fact%5Fsheets/ed7%5r8%fFo2.html/
-
(2003)
National Directory of Magazines
-
-
-
46
-
-
85081439941
-
Big Mac's Back
-
December 13
-
Macarthur, K. (2004, December 13). Big Mac's Back. Ad Age, 6.
-
(2004)
Ad Age
, vol.6
-
-
Macarthur, K.1
-
47
-
-
84957052671
-
Disney plans to mix ads, video games to target kids, teens
-
January 17. Retrieved March 14, 2005
-
McCarthy, M. (2005, January 17). Disney plans to mix ads, video games to target kids, teens. USA Today Online. Retrieved March 14, 2005, from http://usatoday.com/money/media/2005-01-17-disney-advergaming_x.htm
-
(2005)
USA Today Online
-
-
McCarthy, M.1
-
48
-
-
84858889005
-
Pitching to kids
-
April 16. Retrieved February 20, 2005
-
McGinn, D. (2003, April 16). Pitching to kids. Boston Globe. Retrieved February 20, 2005, from www.boston.com/globe/magazine/2003/0416/kids.html
-
(2003)
Boston Globe
-
-
McGinn, D.1
-
49
-
-
20444476789
-
Coke finds its exclusive contracts aren't so easily given up
-
June 26. Eastern Edition
-
McKay, B. (2001, June 26). Coke finds its exclusive contracts aren't so easily given up. Wall Street Journal (Eastern Edition), pp. B1, B4.
-
(2001)
Wall Street Journal
-
-
McKay, B.1
-
50
-
-
0037190321
-
Marketing and advertising: Harmful to children's health
-
McLellan, R. (2002). Marketing and advertising: Harmful to children's health. Lancet, 360(9338), 100.
-
(2002)
Lancet
, vol.360
, Issue.9338
, pp. 100
-
-
McLellan, R.1
-
52
-
-
0024095359
-
Imitation of televised models by infants
-
Meltzoff, A. (1988). Imitation of televised models by infants. Child Development, 59, 1221-1229.
-
(1988)
Child Development
, vol.59
, pp. 1221-1229
-
-
Meltzoff, A.1
-
54
-
-
0042486725
-
Digital kids: The new online children's consumer culture
-
D. G. Singer & J. L. Singer (Eds.). Tousand Oaks, CA: Sage
-
Montgomery, K. (2001). Digital kids: The new online children's consumer culture. In D. G. Singer & J. L. Singer (Eds.), Handbook of children and the media (pp. 625-650).Tousand Oaks, CA: Sage.
-
(2001)
Handbook of Children and the Media
, pp. 625-650
-
-
Montgomery, K.1
-
55
-
-
85081434745
-
-
February 6 Retrieved March 7, 2005
-
Morris, K. (2002, February 6). This game for rent. Retrieved March 7, 2005, from http://archives.cnn.com/2002/BUSINESS/02/06/column.gaming.
-
(2002)
This Game for Rent
-
-
Morris, K.1
-
56
-
-
4243071284
-
Box office brand bonanzas
-
Mortimer, R. (2002). Box office brand bonanzas. Brand Strategy, 166, 25.
-
(2002)
Brand Strategy
, vol.166
, pp. 25
-
-
Mortimer, R.1
-
57
-
-
63449107563
-
-
August Retrieved March 7, 2005
-
National Institutes of Health (2004, August). A Report of the NIH Obesity Research Task Force. Retrieved March 7, 2005, from http://obesityresearch.nih. gov/About/Obesity_Text.pdf.
-
(2004)
A Report of the NIH Obesity Research Task Force
-
-
-
59
-
-
0005413575
-
Generation Y
-
February 15
-
Neuborne, E., & Kerwin, K. (1999, February 15). Generation Y. Business Week, 80(3616).
-
(1999)
Business Week
, vol.80
, Issue.3616
-
-
Neuborne, E.1
Kerwin, K.2
-
60
-
-
33646878609
-
Burger king pairs with dream works and nickelodeon
-
October 3
-
Ordonez, J. (2001, October 3). Burger King Pairs with Dream Works and Nickelodeon. Wall Street Journal, p. B2.
-
(2001)
Wall Street Journal
-
-
Ordonez, J.1
-
61
-
-
13744263446
-
Plumping up profits: Companies of all sizes are rushing to market products aimed at an increasingly obese population
-
December 20
-
Pallarito, K. (2004, December 20). Plumping up profits: Companies of all sizes are rushing to market products aimed at an increasingly obese population. U.S. News and World Report, 137(22), 40.
-
(2004)
U.S. News and World Report
, vol.137
, Issue.22
, pp. 40
-
-
Pallarito, K.1
-
62
-
-
33646862667
-
-
Washington, DC: American Psychological Association Task Force on Advertising and Children
-
Palmer, E., Cantor, J., Kunkel, D., Dowrick, P., Linn, S., & Wilcox, B. (2003). Psychological implications of commercialism in schools. Washington, DC: American Psychological Association Task Force on Advertising and Children.
-
(2003)
Psychological Implications of Commercialism in Schools
-
-
Palmer, E.1
Cantor, J.2
Kunkel, D.3
Dowrick, P.4
Linn, S.5
Wilcox, B.6
-
63
-
-
3342961028
-
Getting inside gen Y
-
September
-
Paul, P. (2001, September). Getting Inside Gen Y. American Demographics, 23(9), 42-57.
-
(2001)
American Demographics
, vol.23
, Issue.9
, pp. 42-57
-
-
Paul, P.1
-
64
-
-
85081437852
-
Honey, I sold the kids [interview transcript]
-
June 17. Retrieved March 7, 2005
-
Rayman-Read, A. (2004, June 17). Honey, I sold the kids [Interview transcript]. The American Prospect Online. Retrieved March 7, 2005, from http://www.prospect.org/web/page.ww?name=view+Author§ion=root&id= 603.
-
(2004)
The American Prospect Online
-
-
Rayman-Read, A.1
-
65
-
-
20344401628
-
-
March 9. Retrieved March 10, 2005
-
Roberts, D., Foehr, U., & Rideout, V. (2005, March 9). Generation M: Media in the lives of 8-18year-olds. Retrieved March 10, 2005, from http://www.kff.org/entmedia/entmedia030905pkg.cfm
-
(2005)
Generation M: Media in the Lives of 8-18year-olds
-
-
Roberts, D.1
Foehr, U.2
Rideout, V.3
-
66
-
-
0004194408
-
-
Menlo Park, CA: The Henry J. Kaiser Family Foundation
-
Roberts, D., Foehr, U., Rideout, V., & Brodie, M. (1999). Kids, Media, and the New Millennium: A Kaiser Family Foundation Report. Menlo Park, CA: The Henry J. Kaiser Family Foundation.
-
(1999)
Kids, Media, and the New Millennium: A Kaiser Family Foundation Report
-
-
Roberts, D.1
Foehr, U.2
Rideout, V.3
Brodie, M.4
-
67
-
-
0030995569
-
Assessing obesity: Classification and epidemiology
-
Seidell, J. C., & Flegal, K. M. (1997). Assessing obesity: Classification and epidemiology. British Medical Bulletin, 53(2), 238-252.
-
(1997)
British Medical Bulletin
, vol.53
, Issue.2
, pp. 238-252
-
-
Seidell, J.C.1
Flegal, K.M.2
-
68
-
-
9644252714
-
Prevalence of overweight increasing in young children from low-income families
-
December
-
Sherry, B. (2004, December). Prevalence of overweight increasing in young children from low-income families. Archives of Pediatrics and Adolescent Medicine, 158, 1116-1124.
-
(2004)
Archives of Pediatrics and Adolescent Medicine
, vol.158
, pp. 1116-1124
-
-
Sherry, B.1
-
70
-
-
7444233062
-
Hey kids! Let's play adver-games!
-
December 23
-
Snider, M. (2002, December 23). Hey kids! Let's play adver-games! Maclean's, 115(51), 36-37.
-
(2002)
Maclean's
, vol.115
, Issue.51
, pp. 36-37
-
-
Snider, M.1
-
71
-
-
0346869980
-
The incidence and characteristics of disclaimers in children's television advertising
-
Stern, B., & Harmon, R. (1984). The incidence and characteristics of disclaimers in children's television advertising. Journal of Advertising, 13(2), 12-16.
-
(1984)
Journal of Advertising
, vol.13
, Issue.2
, pp. 12-16
-
-
Stern, B.1
Harmon, R.2
-
72
-
-
0346239556
-
Children's understanding of a televised commercial disclaimer
-
S. Jain (Ed.) Chicago: American Marketing Association
-
Stern, B., & Resnik, A. (1978). Children's understanding of a televised commercial disclaimer. In S. Jain (Ed.), Research frontiers in marketing: Dialogues and directions (pp. 332-336). Chicago: American Marketing Association.
-
(1978)
Research Frontiers in Marketing: Dialogues and Directions
, pp. 332-336
-
-
Stern, B.1
Resnik, A.2
-
73
-
-
3042846478
-
Food advertising and marketing directed at children and adolescents in the U.S. [Electronic version]
-
Retrieved February 22, 2005
-
Story, M., & French, S. (2004). Food advertising and marketing directed at children and adolescents in the U.S. [Electronic version]. International Journal of Behavioral Nutrition and Physical Activity, 1(3). Retrieved February 22, 2005, from http://www.ijbnpa.org/content/1/1/3
-
(2004)
International Journal of Behavioral Nutrition and Physical Activity
, vol.1
, Issue.3
-
-
Story, M.1
French, S.2
-
74
-
-
0039894630
-
Can young children understand disclaimers in television commercials?
-
Stutts, M., & Hunnicutt, G. (1987). Can young children understand disclaimers in television commercials? Journal of Advertising, 16(1), 41-46.
-
(1987)
Journal of Advertising
, vol.16
, Issue.1
, pp. 41-46
-
-
Stutts, M.1
Hunnicutt, G.2
-
75
-
-
0038474635
-
Children, the Internet, and other new technologies
-
D. G. Singer, & J. L. Singer (Eds.) Thousand Oaks, CA: Sage
-
Tarpley, T. (2001). Children, the Internet, and other new technologies. In D. G. Singer, & J. L. Singer (Eds.), Handbook of children and the media (pp. 547-556). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of Children and the Media
, pp. 547-556
-
-
Tarpley, T.1
-
76
-
-
84909358688
-
The future of televisual media
-
E. L. Palmer & B. M. Young (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
Tarpley, T. (2003). The future of televisual media. In E. L. Palmer & B. M. Young (Eds.), The faces of televisual media: Teaching, violence, selling to children (pp. 27-40). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
(2003)
The Faces of Televisual Media: Teaching, Violence, Selling to Children
, pp. 27-40
-
-
Tarpley, T.1
-
78
-
-
33646869542
-
Word of mouth is where it's at
-
June 2
-
Taylor, J. (2003, June 2). Word of mouth is where it's at. Brandweek, 44(22), 26.
-
(2003)
Brandweek
, vol.44
, Issue.22
, pp. 26
-
-
Taylor, J.1
-
79
-
-
65349195850
-
-
Unpublished manuscript, University of Texas, Austin. Retrieved February 22, 2005
-
Tseng, E. S. (2001). Content analysis of children's television advertising today. Unpublished manuscript, University of Texas, Austin. Retrieved February 22, 2005, from http://www.ciadvertising.org/student_account/ fall_01/adv392/estseng/ContentAnalysis/ContentAnalysis.html-72k
-
(2001)
Content Analysis of Children's Television Advertising Today
-
-
Tseng, E.S.1
-
83
-
-
4043131499
-
If viewers zap ads, so will buyers
-
November 25
-
Vranice, S. (2002, November 25). If viewers zap ads, so will buyers. Wall Street Journal, p. B4.
-
(2002)
Wall Street Journal
-
-
Vranice, S.1
-
84
-
-
84858892602
-
Taubin has Warner executives raving, "I'm Just Wild about Harry"
-
March 25
-
Walley, W. (2002, March 25). Taubin has Warner executives raving, "I'm Just Wild about Harry." Advertising Age, 73(12), S-10.
-
(2002)
Advertising Age
, vol.73
, Issue.12
-
-
Walley, W.1
-
85
-
-
0008578095
-
Children's perceptions, explanations, and judgments of television advertising: A further exploration
-
E. A. Rubinstein, G. A. Comstock, & J. P. Murray (Eds.) Washington, DC: U.S. Government Printing Office
-
Ward, S., Reale, G., & Levinson, D. (1972). Children's perceptions, explanations, and judgments of television advertising: A further exploration. In E. A. Rubinstein, G. A. Comstock, & J. P. Murray (Eds.), Television and social behavior: Vol. 4. Television in day-to-day life: Patterns of use (pp. 468-490). Washington, DC: U.S. Government Printing Office.
-
(1972)
Television and Social Behavior: Vol. 4. Television in Day-to-day Life: Patterns of Use
, vol.4
, pp. 468-490
-
-
Ward, S.1
Reale, G.2
Levinson, D.3
-
86
-
-
0003680179
-
-
Beverly Hills, CA: Sage
-
Ward, S., Wackman, D., & Wartella, E. (1977). How children learn to buy: The development of consumer information processing skills. Beverly Hills, CA: Sage.
-
(1977)
How Children Learn to Buy: The Development of Consumer Information Processing Skills
-
-
Ward, S.1
Wackman, D.2
Wartella, E.3
-
87
-
-
85081437569
-
Does advertising cause a hierarchy of effects?
-
Weilbacher, W. M. (2001). Does advertising cause a hierarchy of effects? Journal of Advertising Research, 41(6), 1-15.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.6
, pp. 1-15
-
-
Weilbacher, W.M.1
-
88
-
-
4043070449
-
Weilbacher's comments on "In defense of the hierarchy of effects"
-
Weilbacher, W. M. (2002). Weilbacher's comments on "In defense of the hierarchy of effects." Journal of Advertising Research, 42(3), 48-50.
-
(2002)
Journal of Advertising Research
, vol.42
, Issue.3
, pp. 48-50
-
-
Weilbacher, W.M.1
-
89
-
-
4043054925
-
Kid nabbing
-
February 2
-
Wells, M. (2004, February 2). Kid nabbing. Forbes, 173(2), 84-88.
-
(2004)
Forbes
, vol.173
, Issue.2
, pp. 84-88
-
-
Wells, M.1
-
90
-
-
0012568770
-
-
July. Retrieved March 10, 2005
-
Williams, C. L., Hayman, L. L., Daniels, S. R., Robinson, T. N., Steinberger, J., Paridon, S., et al. (2002, July). Cardiovascular Health in Childhood: A Statement for Health Professionals from the Committee on Atherosclerosis, Hypertension, and Obesity in the Young (AHOY) from the Council on Cardiovascular Disease in the Young. Retrieved March 10, 2005, from http://circ.ahajournals.org/cgi/content/full/106/1/143.html
-
(2002)
Cardiovascular Health in Childhood: A Statement for Health Professionals from the Committee on Atherosclerosis, Hypertension, and Obesity in the Young (AHOY) from the Council on Cardiovascular Disease in the Young
-
-
Williams, C.L.1
Hayman, L.L.2
Daniels, S.R.3
Robinson, T.N.4
Steinberger, J.5
Paridon, S.6
-
91
-
-
0032010796
-
Current estimates of economic costs of obesity in the United States
-
Wolf, A. M., & Colditz, G. A. (1998). Current estimates of economic costs of obesity in the United States. Obesity Research, 6(2), 97-106.
-
(1998)
Obesity Research
, vol.6
, Issue.2
, pp. 97-106
-
-
Wolf, A.M.1
Colditz, G.A.2
-
93
-
-
0039412756
-
Channel One and commercials in classrooms: Advertising content aimed at students
-
Wulfemeyer, K. T., & Mueller, B.(1992). Channel One and commercials in classrooms: Advertising content aimed at students. Journalism Quarterly, 69, 724-742.
-
(1992)
Journalism Quarterly
, vol.69
, pp. 724-742
-
-
Wulfemeyer, K.T.1
Mueller, B.2
|