Saturday morning children’s television advertising: A longitudinal content analysis

Family and Consumer Sciences Research Journal

Volumn 30, Issue 3, 2002, Pages 382-403

  Byrd Bredbenner, Carol ^a  

^a RUTGERS UNIVERSITY   (United States)

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EID: 28644446303     PISSN: 1077727X     EISSN: 15523934     Source Type: Journal    
DOI: 10.1177/1077727X02030003003     Document Type: Article

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