Delivering 'effortless experience' across borders: Managing internal consistency in professional service firms

Journal of World Business

Volumn 44, Issue 1, 2009, Pages 41-50

  Segal Horn, Susan ^a   Dean, Alison ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Cross border integration; Global strategy implementation; Globalization; Law firms; Professional service firms

Indexed keywords

EID: 57649110024     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2008.03.013     Document Type: Article

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