Designing marketing experiences

Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS

Volumn , Issue , 2008, Pages 222-229

  Mailund, Lene ^a   Halskov, Kim ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

Design; Experience; Marketing effect

Indexed keywords

DESIGN; INDUSTRIAL RESEARCH; INSTALLATION; PROJECT MANAGEMENT; RETAIL STORES;

CHEWING GUMS; DEPARTMENT STORES; DIGITAL ARTS; EXPERIENCE; MANUFACTURING COMPANIES; MARKETING CHANNELS; MARKETING EFFECT; PHYSICAL DESIGNS; TWO-DIMENSIONAL MODELS;

MARKETING;

EID: 57549093305     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1394445.1394469     Document Type: Conference Paper

References (16)

1. Dalsgård, P. & Halskov, K. (2006). Real life experiences with Experience Design. In Proceedings of NordiCHI 2006.
2. Djajadiningrat, T., Wensveen, S., Frens, J., & Overbeeke, K. (2004). Tangible Products: redressing the balance between appearance and action. In Personal and Ubiquitous Computing, 8, 294-309.
3. Fernández, M. (2007). Illuminating Embodiment: Rafael Lozano-Hemmer's Relational Architectures. In L. Bullivant (Ed.), 4dsocial: Interactive Design Environments. Architectural Design. London: Wiley-Academy.
4. Fogg, B.J. (2003). Persuasive Technology - Using Computers to Change What We Think and Do. San Francisco: Morgan Kaufmann.
5. Forlizzi, J. & Battarbee, K. (2004). Understanding Experience in Interactive Systems. In Proceedings of ACM DIS2004.
6. Gaver, W.W. (1991). Technology Affordances. In Proceedings of the SIGCHI conference on Human factors, ACM 1991.
7. Leskovec, J., Adamic, L. A., & Huberman, B. A. (2007, May). The dynamics of viral marketing. ACM Trans. Web 1,1, no 5.
8. McCarthy, J. & Wright, P. (2004). Technology as Experience. In Interactions, 11(5), 42-50, New York: ACM Press.
9. Norman, D.A. (2004). Emotional Design. New York: Basic Books.
10. Rambøll Management (2005). It's rolle i oplevelsesøkonomien (The Role of IT in the Experience Economy). Retrieved November 22, 2007 from http://www.ramboll-management.dk/
11. Sepstrup, P. (2006). Tilrettela'ggelse af information: Kommunikations- og kampagneplanlcegning (Planning information: Planning Communication and Campaigns) (3rd ed.). Århus: Academica.
12. Sperber, D. & Wilson, D. (1986). Relevance Communication & Cognition. Oxford: Basil Blackwell.
13. Spool, J.M. (2002, November 8). The Search for Seditcible Moments. Retrieved November 22, 2007 from http://www.uie.com/articles/seducible-moments/
14. Wei, Y.Z., Moreau, L., & Jennings, N. R. (2003). Recommender systems: a market-based design. In Proceedings of the Second international Joint Conference on Autonomous Agents and Multiagent Systems. New York: ACM Press.
15. Windahl, S. & Signitzer, B., with Olson, J.T. (2000). Using Communication Theory. London: Sage Publications.
16. Xing, B. & Lin, Z. (2006). The impact of search engine optimization on online advertising market. In Proceedings of the 8th international Conference on Electronic Commerce: the New E-Commerce: Innovations For Conquering Current Barriers, Obstacles and Limitations To Conducting Successful Business on the internet. New York: ACM Press.