Parent versus child reports of parental advertising mediation: Exploring the meaning of agreement

Journal of Broadcasting and Electronic Media

Volumn 52, Issue 4, 2008, Pages 509-525

  Buijzen, Moniek ^a   Rozendaal, Esther ^a   Moorman, Marjolein ^b   Tanis, Martin ^c  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

^c VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57349108210     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838150802437180     Document Type: Article

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