Image GentlySM: A National Education and Communication Campaign in Radiology Using the Science of Social Marketing

Journal of the American College of Radiology

Volumn 5, Issue 12, 2008, Pages 1200-1205

  Goske, Marilyn J ^a   Applegate, Kimberly E ^b   Boylan, Jennifer ^c   Butler, Priscilla F ^c   Callahan, Michael J ^d   Coley, Brian D ^e   Farley, Shawn ^c   Frush, Donald P ^f   Hernanz Schulman, Marta ^g   Jaramillo, Diego ^h   Johnson, Neil D ^a   Kaste, Sue C ⁱ   Morrison, Gregory ^j   Strauss, Keith J ^d  

^a UNIVERSITY OF CINCINNATI   (United States)

^b RILEY HOSPITAL FOR CHILDREN   (United States)

^c AMERICAN COLLEGE OF RADIOLOGY   (United States)

^d BOSTON CHILDREN S HOSPITAL   (United States)

^e NATIONWIDE CHILDREN S HOSPITAL   (United States)

^f DUKE UNIVERSITY MEDICAL CENTER   (United States)

^g MONROE CARELL JR CHILDREN S HOSPITAL AT VANDERBILT   (United States)

^h CHILDREN S HOSPITAL OF PHILADELPHIA   (United States)

ⁱ ST JUDE CHILDREN S RESEARCH HOSPITAL   (United States)

^j USA   (United States)

more..

Author keywords

children; mass media; public campaigns; radiation protection; Social marketing

Indexed keywords

BEHAVIOR CHANGE; COMMUNICATION SKILL; COMPUTER ASSISTED TOMOGRAPHY; EDUCATION PROGRAM; HEALTH CARE PERSONNEL; OUTCOME ASSESSMENT; RADIATION EXPOSURE; RADIATION PROTECTION; REVIEW; SOCIAL CHANGE; SOCIAL MARKETING; SOCIOLOGY; THEORETICAL MODEL;

EID: 56249140086     PISSN: 15461440     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jacr.2008.06.007     Document Type: Review

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