Promoting fruit and vegetable consumption in different lifestyle groups: Recommendations for program development based on behavioral research and consumer media data

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 66-96

  Della, Lindsay J ^a   Dejoy, David M ^b   Lance, Charles E ^c  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c University of Georgia   (United States)

Author keywords

Fruit and vegetable consumption; Health marketing campaigns; Psychographic audience segmentation; Public health

Indexed keywords

ARTICLE; BEHAVIORAL RESEARCH; DIET; FRUIT; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; LIFESTYLE; MASS MEDIUM; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PUBLIC HEALTH SERVICE; SOCIAL MARKETING; UNITED STATES; VEGETABLE;

BEHAVIORAL RESEARCH; DIET; FRUIT; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; LIFE STYLE; MASS MEDIA; PUBLIC HEALTH PRACTICE; SOCIAL MARKETING; UNITED STATES; VEGETABLES;

EID: 56149121477     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126087     Document Type: Article

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