The depiction of seniors in hotel and motel television commercials

Journal of Hospitality and Leisure Marketing

Volumn 8, Issue 3-4, 2001, Pages 37-50

  Peterson, Robin T ^a   McQuitty, Shaun ^a  

^a NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Advertising; Content analysis; Hotel and motel industry; Seniors market

Indexed keywords

EID: 67649084866     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v08n03_03     Document Type: Article

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