Strategic use of communication to market cancer prevention and control to vulnerable populations

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 204-216

  Kreps, Gary L ^a  

^a GEORGE MASON UNIVERSITY   (United States)

Author keywords

Cancer prevention and control; Health disparities; Strategic communication; Vulnerable populations

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; CULTURAL FACTOR; FINANCIAL MANAGEMENT; HEALTH PROMOTION; HUMAN; INTERPERSONAL COMMUNICATION; METHODOLOGY; NEOPLASM; RISK FACTOR; SOCIOECONOMICS; VULNERABLE POPULATION;

COMMUNICATION; CULTURAL CHARACTERISTICS; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; MARKETING OF HEALTH SERVICES; NEOPLASMS; RISK FACTORS; SOCIOECONOMIC FACTORS; VULNERABLE POPULATIONS;

EID: 56149105769     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126327     Document Type: Article

References (64)

1. Albrecht, T. L. 1996. Advances in segmentation modeling for health communication and social marketing campaigns. Journal of Health Communication. 1(1): 65-80.
2. Anderson, D. M. and E. Huerta, 2000. Developing and evaluating a radio-linked telephone helpline for Hispanics. International Quarterly of Community Health Education, 19: 341-351.
3. Andreasen, A. 1997. Investing in social marketing. Journal of Health Communication. 2(4): 315-316.
4. Andrus, M. R. and M. T. Roth. (2002). Health literacy: A review. Pharmacotherapy, 22: 282-302.
5. Ashton, C. M., P. Haidet, D. A. Paterniti, T. C. Collins, H. S. Gordon, K. O'Malley, L. A. Petersen, B. F. Sharf, M. E. Suarez-Almazor, N. P. Wray, and R. L. Street. 2003. Racial and ethnic disparities in the use of health services. Journal of General Internal Medicine, 18: 146-152.
6. Betancourt, J. R., A. R. Green, E., Carrillo, and O. Ananeh-Firempong. 2003. Defining cultural competence: A practical framework for addressing racial/ethnic ethnic disparities in health and health care. Public Health Reports, 118: 293-302.
7. Brach, C. and I. Fraser. 2000. Can cultural competency reduce racial and ethnic disparities? A review and conceptual model. Medical Care Research Review, 1: 181-217.
8. Chang, B. L., S. Bakken, S. S. Brown, T. K. Houston, G. L. Kreps, R. Kukafka, C. Safran, and P. Z. Stavri. 2004. Bridging the digital divide: Reaching vulnerable populations. Journal of the American Medical Informatics Association, 11(6): 448-457.
9. Chew, L. D., K. A. Bradley, and E. J. Boyko. 2004. Brief questions to identify patients with inadequate health literacy. Family Medicine, 36: 588-594.
10. Coleman, C. 2003. Examining influences of pharmacists' communication with consumers about antibiotics. Health Communication, 15: 79-99.
11. Donohew, L., E. P. Lorch, and P. Palmgreen. 1998. Applications of a theoretic model of information exposure to health interventions. Human Communication Research, 24: 454-468.
12. Dowse, R. and M. Ehlers. 2005. Medicine labels incorporating pictograms: Do they influence understanding and adherence. Patient Educatiion and Counseling, 58: 63-70.
13. Farr, A. C., K. Witte, K. Jarato, and T. Menard. 2005. The effectiveness of media use in health education: Evaluation of an HIV/AIDS radio campaign in Ethiopia. Journal of Health Communication. 10(3): 225-235.
14. Frates, J., G. G. Bohrer, and D. Thomas. 2006. Promoting organ donation to Hispanics: The role of the media and medicine. Journal of Health Communication. 11(7): 683-698.
15. Freeman, H. P. 2004. Poverty, culture, and social injustice: Determinants of cancer disparities. CA: A Cancer Journal for Clinicians, 54: 72-77.
16. Friedman, D. B. and L. Hoffman-Goetz. 2006. Assessment of cultural sensitivity of cancer information in ethnic print media. Journal of Health Communication. 11(4): 425-447.
17. Gazmararian, J. A., M. V. Williams, J. Peel, and D. W. Baker. 2003. Health literacy and knowledge of chronic disease. Patient Education and Counseling, 51: 267-275.
18. Gustafsson, J., S. Kälvemark, G. Nilsson, and J. L. G. Nilsson. 2005. Patient information leaflets - patients' comprehension of information about interactions and contraindications. Pharmacy World & Science, 27: 35-40.
19. Hardin, L. R. 2005. Counseling patients with low health literacy. American Journal of Health-System Pharmacy, 62: 364-365.
20. Houston, H. R., N. Harada and T. Makinodan. 2002. Development of a culturally sensitive educational intervention program to reduce the high incidence of tuberculosis among foreign-born Vietnamese. Ethnicity & Health. 7(4): 255-265.
21. Hwang, S. W., C. Q. N. Tram, and N. Knarr. 2005. The effect of illustrations on patient comprehension of medication instruction labels. BMC Family Practice, 6: 26-32.
22. Institute of Medicine. 1999. The unequal burden of cancer. Washington, DC: National Academy Press.
23. Kinzie, M. B., W. F. Cohn, M. F. Julian, and W. A. Knaus. 2002. A user-centered model for web site design: Needs assessment, user interface design, and rapid prototyping. Journal of the American Medical Informatics Association, 9: 320-330.
24. Knapp, P., D. K. Raynor, A. H. Jebar, and S. J. Price. 2005. Interpretation of medication pictograms by adults in the UK. The Annals of Pharmocotherapy, 39: 1227-1233.
25. Kotler, P. and N. Lee. 2005. Best of breed: When it comes to gaining a market edge while supporting a social cause, "Corporate Social Marketing" Leads the Pack. Social Marketing Quarterly. 11(3): 91-103.
26. Kreps, G. L. 1986. Health communication and the elderly. World Communication, 15: 55-70.
27. Kreps, G. L. 1990. A systematic analysis of health communication with the aged. In Communication, health, and the elderly, eds. Howard Giles, Nikolaus Coupland, and John Wiemann. Fulbright Series No. 8. Manchester, England: University of Manchester Press, 135-154.
28. Kreps, G. L. 1996a. Communicating to promote justice in the modern health care system. Journal of Health Communication, 1, 99-109.
29. Kreps, G. L. 1996b. Promoting a consumer orientation to health care and health promotion. Journal of Health Psychology, 1: 41-48.
30. Kreps, G. L. 2002a. Enhancing access to relevant health information. In Shaping the network society: Patterns for participation, action, and change, es. Rod Carveth and Susan B. Kretchmer. Palo Alto, CA: CPSR, 149-152.
31. Kreps, G. L. 2002b. Evaluating new health information technologies: Expanding the frontiers of health care delivery and health promotion. Studies Health Tech Informatics, 80: 205-212.
32. Kreps, G. L. 2003. The impact of communication on cancer risk, incidence, morbidity, mortality, and quality of life. Health Communication, 15: 163-171.
33. Kreps, G. L. 2005a. Communication and racial inequities in health care. The American Behavioral Scientist, 49: 1-15.
34. Kreps, G. L. 2005b. Disseminating relevant information to underserved audiences: Implications from the Digital Divide Pilot Projects. Journal of the Medical Library Association, 93(4): 65-70.
35. Kreps, G. L. 2006. One size does not fit all: Adapting communication to the needs and literacy levels of individuals. Annals of Family Medicine (online). http// www.annfammed.org/cgi/eletters/4/3/205w.
36. Kreps, G. L. 2007. Public access to relevant cancer information: Results from the Health Information National Trends Survey and implications for breast cancer education in Malaysia. In Proceedings of the Malaysian National Breast Cancer Education Summit, ed. Zainal Abidin Hashim Kuala Lumpur: Universiti Putra Malaysia.
37. Kreps, G. L. and E. Bonaguro. 2007. Communication and cancer prevention, control, and care. In Applied health communication, eds. Kevin B. Wright and Scott Moore, 257-269. Cresskill, NJ: Hampton Press.
38. Kreps, G. L., D. Gustafson, P. Salovey, R. S. Perocchia, W. Wilbright, M. Bright, and C. Muha. 2007. The NCI digital divide pilot projects: Implications for cancer education. Journal of Cancer Education, 22 (Supplement 1): S56-S60.
39. Kreps, G. L. and E. Kunimoto. 1994. Effective communication in multicultural health care settings. Newbury Park, CA: Sage Publications.
40. Kreps, G. L. and D. Chapelsky Massimilla. 2002. Cancer communications research and health outcomes: Review and challenge. Communication Studies, 53: 318-336.
41. Kreuter, M. W. and S. M. McClure. 2004. The role of culture in health communication. Annual Review of Public Health, 25: 439-455.
42. Kunitz, S. J. and I. Pesis-Katz. 2005. Mortality of white Americans, African Americans, and Canadians: The causes and consequences for health of welfare state institutions and policies. Milbank Quarterly. 83(1): 5-39.
43. Lee, H., A. S. Ebesu Hubbard, C. Kulp O'Riordan and M. Kim. 2006. Incorporating culture into the theory of planned behavior: Predicting smoking cessation intentions among college students. Asian Journal of Communication. 16(3): 315-332.
44. Liang, W., E. Yuan, J. S. Mandelblatt, and R. J. Pasick. 2004. How do older Chinese women view health and cancer screening? Results from focus groups and implications for interventions. Ethnicity & Health. 9(3): 283-304.
45. Maibach, E. W. 2002. Explicating social marketing: What is it, and what isn't it?. Social Marketing Quarterly. 8(4): 7-13.
46. Maibach, E. W. and R. Parrott, eds. 1995. Designing health messages: Approaches from communication theory and public health practice. Thousand Oaks, CA: Sage Publications.
47. Maibach, E. W., G. L. Kreps, and E. W. Bonaguro. 1993. Developing strategic communication campaigns for HIV/AIDS prevention. In AIDS: Effective health communication for the 90s, ed. Scott Ratzan. Washington, D.C: Taylor and Francis, p 15-35.
48. Mayer, D. K., N. C. Terrin, G. L. Kreps, U. Menon, K. McCance, S. K. Parsons, and K. H. Mooney. 2007. Cancer survivors information seeking behaviors: A comparison of survivors who do and don't seek information. Patient Education and Counseling, 65(3): 342-350.
49. Minkler, M. 2000. Using participatory action research to build healthy communities. Public Health Reports, 115(2-3): 191-7.
50. Minkler, M. and N. Wallerstein, eds. 2002. Community based participatory research for health. Indianapolis: Jossey-Bass.
51. Muturi, N. W. 2005. Communication for HIV/AIDS prevention in Kenya: Socialcultural considerations. Journal of Health Communication . 10(1): 77-98.
52. O'Hair, H. D., G. L. Kreps, and L. Sparks, eds. 2007. Handbook of communication and cancer care. Cresskill, NJ: Hampton Press.
53. Parker, R. and G. L. Kreps. 2005. Library outreach: Overcoming health literacy challenges. Journal of the Medical Library Association, 93(4): 78-82.
54. Pickle, K., S. C. Quinn and J. D. Brown. 2002. HIV/AIDS coverage in Black newspapers, 1991-1996: Implications for health communication and health education. Journal of Health Communication. 7(5): 427-444.
55. Rimer, B. K. and M. W. Kreuter. 2006. Advancing tailored health communication: A persuasion and message effects perspective. Journal of Communication, 56(s1): S184-S201.
56. Roberto, A., G. Meyer, A. J. Johnson, C. Atkin and P. Smith. 2002. Promoting gun trigger-lock use: insights and implications from a radio-based health communication intervention. Journal of Applied Communication Research. 30(3): 210-230.
57. Santhya, K. G. and G. L. Dasvarma. 2002. Spousal communication on reproductive illness among rural women in southern India. Culture, Health & Sexuality. 4(2): 223-236.
58. Singh, G. and R. Hiatt. 2006. Trends and disparities in socioeconomic and behavioural characteristics, life expectancy, and cause-specific mortality of native-born and foreign-born populations in the United States, 1979-2003. International Journal of Epidemiology, 35: 903-19.
59. Sun, A., J. Zhang, J. Tsoh, E. Wong-Kim, and E. Chow. 2007. The effectiveness in utilizing Chinese media to promote breast health among Chinese women. Journal of Health Communication. 12(2): 157-171.
60. Thomas, S. B., M. J. Fine, and S. A. Ibrahim. 2004. Health disparities: The importance of culture and health communication. The American Journal of Public Health, 94: 2050.
61. US Department of Health and Human Services. 2000. Healthy people 2010. 2nd ed. With Understanding and Improving Health and Objectives for Improving Health. 2 vols. Washington, DC: U.S. Government Printing Office.
62. Vargas, L. C. and B. J. De Pyssler. 1999. U.S. Latino newspapers as health communication resources: A content analysis. Howard Journal of Communications. 10(3): 189-205.
63. Wood, J. B. 1989. Communicating with older adults in health care settings: Cultural and ethnic considerations. Educational Gerontology. 15(4): 351-362.
64. Youmans, S. L. and D. Schillinger. 2003. Functional health literacy and medication use: The pharmacist's role. The Annals of Pharmocotherapy, 37: 1726-1729.