Health claims and food advertising: Comparison of marketing and nutrition experts' ratings of magazine advertisements

Food Australia

Volumn 60, Issue 11, 2008, Pages 526-533

  Jones, Sandra ^a   Williams, Peter ^b   Tapsell, Linda ^b   Andrews, Kelly ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UOW

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING STRATEGY; EXPERT OPINION; HEALTH CLAIMS; MAGAZINE ADVERTISEMENTS; NUTRITION CLAIMS; NUTRITION INFORMATIONS; NUTRITIONAL INFORMATION; TARGET AUDIENCE;

COMMERCE; MARKETING;

NUTRITION;

EID: 55949105239     PISSN: 10325298     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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