Infotransformation of Markets: Introduction to the special issue on marketing and information technology

Journal of Macromarketing

Volumn 28, Issue 4, 2008, Pages 318-325

  Zwick, Detlev ^a   Dholakia, Nikhilesh ^b  

^a UNIVERSITY OF YORK   (United Kingdom)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

Co production; Collaboration; Consumer culture; Globalization; Information and communication technology; Marketing

Indexed keywords

EID: 55849114891     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708325381     Document Type: Editorial

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