Menu price presentation influences on consumer purchase behavior in restaurants

International Journal of Hospitality Management

Volumn 28, Issue 1, 2009, Pages 157-160

  Yang, Sybil S ^a   Kimes, Sheryl E ^a   Sessarego, Mauro M ^b  

^a 335 Statler Hall   (United States)

^b Culinary Institute of America at Greystone   (United States)

Author keywords

Dollar sign; Menu design; Menu psychology; Price format; Price presentation; Restaurant consumer behavior

Indexed keywords

EID: 55549095983     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2008.06.012     Document Type: Article

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