Understanding menu psychology: An empirical investigation of menu design and consumer response

International Journal of Hospitality and Tourism Administration

Volumn 6, Issue 1, 2005, Pages 1-9

  Reynolds, Dennis ^a   Merritt, Edward A ^b   Pinckney, Sarah ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

^c 335 Statler Hall   (United States)

Author keywords

Consumer behavior; Foodservice management; Menu psychology

Indexed keywords

EID: 55549110968     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1300/J149v06n01_01     Document Type: Article

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