Exploring SME market orientation: An organisational learning perspective

Education and Training

Volumn 50, Issue 8-9, 2008, Pages 764-777

  Bradshaw, Robert ^a   Maycock, Carina ^a   Öztel, Hülya ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Learning industry; Market orientation; Small to medium sized enterprises; Textile industry; United Kingdom; Workplace training

Indexed keywords

EID: 55349088639     PISSN: 00400912     EISSN: None     Source Type: Journal    
DOI: 10.1108/00400910810917127     Document Type: Article

References (35)

1. Argyris, C. and Schön, D.A. (1978), Organizational Learning: A Theory of Action Perspective, Addison-Wesley, Reading, MA.
2. Cadogan, J. (2003), "Multiple perspectives on market orientation's domain specification", in Hart, S. (Ed.), Marketing Changes, Thompson Publishing, London.
3. Creswell, J.W. (2007), Qualitative Inquiry and Research Design: Choosing Among Five Approaches, Sage Publications, London.
4. Cummings, T.G. and Worley, J.C. (1997), Organisational Development and Change, South-Western College Publishing, Cincinnati, OH.
5. Deng, S. and Dart, J. (1994), "Measuring market orientation: a multi-factor, multi-item approach", Journal of Marketing Management, Vol. 10 No. 8, pp. 725-42.
6. Denzin, N.K. (1970), The Research Act: A Theoretical Introduction to Sociological Methods, Aldine, Chicago, IL.
7. Deshpandé, R. and Webster, F. (1989), "Organizational culture and marketing: defining the research agenda", Journal of Marketing, Vol. 53 No. 1, pp. 3-15.
8. Deshpandé, R., Farley, J. and Webster, F. (1993), "Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis", Journal of Marketing, Vol. 57 No. 1, pp. 23-37.
9. Diamantopoulos, A. and Hart, S. (1993), "Linking market orientation and company performance: preliminary evidence on Kowli and Jaworski's framework", Journal of Strategic Marketing, Vol. 1 No. 1, pp. 93-121.
10. Fiol, M. and Lyles, M. (1985), "Organisational learning", Academy of Management Review, Vol. 10 No. 4, pp. 803-13.
11. Fritz, W. (1996), "Market orientation and corporate success: findings from Germany", European Journal of Marketing, Vol. 30 No. 8, pp. 59-74.
12. Gray, B. and Matear, S. (1998), "Developing a better measure of market orientation", European Journal of Marketing, Vol. 32 Nos 9/10, pp. 884-903.
13. Greenley, G. (1995), "Market orientation and company performance: empirical evidence from UK companies", British Journal of Management, Vol. 6 No. 1, pp. 1-13.
14. Gummerson, E. (2001), "Are current research approaches in marketing us astray", Marketing Theory, Vol. 1 No. 1, pp. 27-48.
15. Harris, L. (1999), "Barriers to developing market orientation", Journal of Applied Management Studies, Vol. 8 No. 1, pp. 85-101.
16. Hedberg, B. (1981), "How organizations learn and unlearn", in Nystrom, P.C. and Starbuck, W.H. (Eds), Handbook of Organizational Design, Oxford University Press, Oxford, pp. 3-27.
17. Kohli, A. and Jaworski, B. (1990), "Market orientation: the construct, research propositions and managerial implications", Journal of Marketing., Vol. 54 No. 2, pp. 1-18.
18. Laferty, B. and Hult, G.T. (2001), "A synthesis of contemporary market orientation perspectives", European Journal of Marketing, Vol. 35 Nos 1/2, pp. 92-109.
19. Morgan, R. (2003), "Market-based organizational learning", in Hart, S. (Ed.), Marketing Changes, Thomson Publishers, London.
20. Narver, J. and Slater, S. (1990), "The effect of a market orientation on business profitability", Journal of Marketing, Vol. 52 No. 3, pp. 20-35.
21. Richards, L. and Richards, T. (1994), "From filing cabinet to computer", in Bryman, A. and Burgess, R. (Eds), Analysing Qualitative Data, Routledge, London, pp. 146-72.
22. Ruekert, R. (1992), "Developing a market orientation: an organisational strategy perspective", International Journal of Research in Marketing, Vol. 9 No. 3, pp. 225-46.
23. Schein, E. (1996), "Culture: the missing concept in organisational studies", Administrative Science Quarterly, Vol. 41 No. 2, pp. 229-40.
24. Senge, P. (1990), The Fifth Discipline, Double Day, New York, NY.
25. Senge, P. (1992), "Mental models", Planning Review, Vol. 20 No. 2.
26. Sinkula, J., Baker, W. and Noordewier, T. (1997) in Hart, S. (Ed.), Marketing Changes, Thomson Publishers, London.
27. Slater, S. and Narver, J. (2000), "The positive effect of a market orientation on business profitability: a balanced replication", Journal of Business Research, Vol. 48 No. 1, pp. 69-73.
28. Wickman, M. and Woods, M. (2005), "Reflecting on the strategic use of CAQDAS to manage and report on the qualitative research process", The Qualitative Report, Vol. 10 No. 4, pp. 687-702.
29. Yauch, C.A. and Steudel, H.J. (2003), "Complementary use of qualitative and quantitative cultural assessment methods", Organizational Research Methods, Vol. 6 No. 4, pp. 465-81.
30. Yin, R.K. (1984), ldquo;Case study research: design and methods", Applied Social Research Methods Series, Vol. 1 No. 5, Sage, Beverly Hills, CA.
31. Allison, G.T. (1998), "Essence of decision: explaining the Cuban missile crisis", in Mintzerg, H., Quinn, J.B. and Ghoshal, S. (Eds), The Strategy Process: Revised European Edition, Prentice Hall, London.
32. Argyris, C. (1976), "Single-loop and double-loop models in research on decision making", Administration Science Quarterly, Vol. 21 No. 3, pp. 363-75.
33. Neustadt, R. (1960) in Mintzerg, H., Quinn, J.B. and Ghoshal, S. (Eds), The Strategy Process: Revised European Edition, Prentice Hall, London.
34. Rose, G. and Shoham, A. (2002), "Export performance and market orientation:establishing an empirical link", Journal of Business Research, Vol. 55 No. 3, pp. 217-25.
35. Shrivastava, P. (1983), "A typology of organizational learning systems", Journal of Management Studies, Vol. 20, pp. 17-28.