메뉴 건너뛰기




Volumn 49, Issue 4, 2008, Pages 436-449

The development of franchise operations in emerging markets: The case of a poland-based restaurant Operator

Author keywords

International franchising; Poland; Restaurant management

Indexed keywords


EID: 54949088979     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965508324294     Document Type: Article
Times cited : (7)

References (15)
  • 1
    • 84990318119 scopus 로고    scopus 로고
    • Global franchising and development of emerging and transitioning markets
    • Alon, I. 2004. Global franchising and development of emerging and transitioning markets. Journal of Macromarketing 24 (2): 156-67.
    • (2004) Journal of Macromarketing , vol.24 , Issue.2 , pp. 156-167
    • Alon, I.1
  • 2
    • 54949092925 scopus 로고    scopus 로고
    • Subway savings. February
    • Business Franchise. 2002. Subway savings. February, p. 8.
    • (2002) Business Franchise , pp. 8
  • 3
    • 33846522411 scopus 로고    scopus 로고
    • Global brand expansion: How to select market entry strategy
    • Dev, C.S., J.R. Brown, and K.Z. Zhou. 2007. Global brand expansion: How to select market entry strategy. Cornell Hospitality Quarterly 48(1): 13-27.
    • (2007) Cornell Hospitality Quarterly , vol.48 , Issue.1 , pp. 13-27
    • Dev, C.S.1    Brown, J.R.2    Zhou, K.Z.3
  • 4
    • 0000543932 scopus 로고
    • Environmental relationships of the internal political economy of marketing channels
    • Dwyer, F.R., and D.H.B. Welsh. 1985. Environmental relationships of the internal political economy of marketing channels. Journal of Marketing Research 22 (4): 397-414.
    • (1985) Journal of Marketing Research , vol.22 , Issue.4 , pp. 397-414
    • Dwyer, F.R.1    Welsh, D.H.B.2
  • 6
    • 33645155035 scopus 로고    scopus 로고
    • International business format franchising and retail entrepreneur-ship: A possible source of retail know-how for developing countries
    • In ed. D. H. B. Welsh and I. Alon. Chicago: CCH Incorporated
    • Kaufman, P.J., and H. Leibenstein. 2001. International business format franchising and retail entrepreneur-ship: A possible source of retail know-how for developing countries. In International franchising in emerging markets: Central and Eastern Europe and Latin America, ed. D. H. B. Welsh and I. Alon. Chicago: CCH Incorporated.
    • (2001) International Franchising in Emerging Markets: Central and Eastern Europe and Latin America
    • Kaufman, P.J.1    Leibenstein, H.2
  • 7
    • 0005947437 scopus 로고
    • Perspectives for distribution programming
    • In ed. L. P. Bucklin. Glenview, IL: Scott, Foresman
    • McCammon, B.C., Jr. 1970. Perspectives for distribution programming. In Vertical marketing systems, ed. L. P. Bucklin. Glenview, IL: Scott, Foresman.
    • (1970) Vertical Marketing Systems
    • McCammon Jr., B.C.1
  • 8
    • 33645159284 scopus 로고    scopus 로고
    • The use of franchising as a tool for SME development in developing economies-The case of Central European countries
    • In ed. D. H. B. Welsh and I. Alon. Chicago: CCH Incorporated
    • Sanghavi, N. 2001. The use of franchising as a tool for SME development in developing economies-The case of Central European countries. In International franchising in emerging markets: Central and Eastern Europe and Latin America, ed. D. H. B. Welsh and I. Alon. Chicago: CCH Incorporated.
    • (2001) International Franchising in Emerging Markets: Central and Eastern Europe and Latin America
    • Sanghavi, N.1
  • 9
    • 54949097868 scopus 로고    scopus 로고
    • For the stout-hearted and well-heeled, opportunities abound overseas
    • Scott, N.R. 2004. For the stout-hearted and well-heeled, opportunities abound overseas. Franchising World 36 (1): 49-51.
    • (2004) Franchising World , vol.36 , Issue.1 , pp. 49-51
    • Scott, N.R.1
  • 12
    • 33645160420 scopus 로고    scopus 로고
    • A modular approach to branding and operations for international franchising systems in emerging markets
    • ed. D. H. B. Welsh and I. Alon. Chicago: CCH Incorporated
    • Thompson, M., and B. Merrilees. 2001. A modular approach to branding and operations for international franchising systems in emerging markets. In International franchising in emerging markets: Central and Eastern Europe and Latin America, ed. D. H. B. Welsh and I. Alon. Chicago: CCH Incorporated.
    • (2001) In International Franchising in Emerging Markets: Central and Eastern Europe and Latin America
    • Thompson, M.1    Merrilees, B.2
  • 14
    • 33645142168 scopus 로고    scopus 로고
    • An examination of international retail franchising in emerging markets
    • Welsh, D.H.B., I. Alon, and C.M. Falbe. 2006. An examination of international retail franchising in emerging markets. Journal of Small Business Management 44 (1): 130-49.
    • (2006) Journal of Small Business Management , vol.44 , Issue.1 , pp. 130-149
    • Welsh, D.H.B.1    Alon, I.2    Falbe, C.M.3
  • 15
    • 84993110009 scopus 로고    scopus 로고
    • The impact of environmental uncertainty on strategy creation style in a franchise channel setting
    • White, D.W. 1998. The impact of environmental uncertainty on strategy creation style in a franchise channel setting. Journal of Strategic Marketing 6 (4): 273-304.
    • (1998) Journal of Strategic Marketing , vol.6 , Issue.4 , pp. 273-304
    • White, D.W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.