The impact of environmental uncertainty on strategy creation style in a franchise channel setting

Journal of Strategic Marketing

Volumn 6, Issue 4, 1998, Pages 273-304

  White, Darin W ^a  

^a UNION UNIVERSITY   (United States)

Author keywords

Environmental uncertainty; Franchise; Strategy creation

Indexed keywords

EID: 84993110009     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346568     Document Type: Article

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