Reinforcement versus balance response in sequential choice

Marketing Letters

Volumn 19, Issue 3-4, 2008, Pages 229-239

  Huber, Joel ^a   Goldsmith, Kelly ^b   Mogilner, Cassie ^c  

^a DUKE UNIVERSITY   (United States)

^b YALE UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

Author keywords

Balance; Reinforcement; Sequential choice

Indexed keywords

EID: 54149093515     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9042-5     Document Type: Article

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