Distillery marketing and the visitor experience: A case study of Scottish malt whisky distilleries

International Journal of Tourism Research

Volumn 10, Issue 1, 2008, Pages 71-80

  McBoyle, Geoff ^a   McBoyle, Edith ^b  

^a UNIVERSITY OF WATERLOO   (Canada)

^b Independent Scholar   (Canada)

Author keywords

Ego enhancement; Loyalty marketing; Scottish distilleries; Value attainment; Visitor attractions

Indexed keywords

MARKETING; TOURIST ATTRACTION; TOURIST DESTINATION;

EURASIA; EUROPE; SCOTLAND; UNITED KINGDOM; WESTERN EUROPE;

EID: 54049110359     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.635     Document Type: Article

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