Mining changing customer segments in dynamic markets

Expert Systems with Applications

Volumn 36, Issue 1, 2009, Pages 155-164

  Böttcher, Mirko ^b   Spott, Martin ^a   Nauck, Detlef ^a   Kruse, Rudolf ^b  

^a BT Group   (United Kingdom)

^b OTTO VON GUERICKE UNIVERSITY   (Germany)

Author keywords

Change mining; Customer segmentation; Data mining; Frequent itemsets

Indexed keywords

CLUSTER ANALYSIS; RANDOM VARIABLES; SALES;

CHANGE MINING; CUSTOMER SEGMENTATION; DATA MINING; FREQUENT ITEMSETS;

CUSTOMER SATISFACTION;

EID: 53849105788     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.09.006     Document Type: Article

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