Detecting the change of customer behavior based on decision tree analysis

Expert Systems

Volumn 22, Issue 4, 2005, Pages 193-205

  Kim, Jae Kyeong ^a   Song, Hee Seok ^b,c   Kim, Tae Seong ^a   Kim, Hyea Kyeong ^a  

^a Kyung Hee University   (South Korea)

^b Hannam University   (South Korea)

^c Daewoo Information Systems   (South Korea)

Author keywords

Change analysis; Data mining; Decision tree; Internet shopping mall

Indexed keywords

DATA MINING; ELECTRONIC COMMERCE; INTERNET; NUMERICAL METHODS; PROBLEM SOLVING; TREES (MATHEMATICS);

CHANGE ANALYSIS; CHANGE DETECTION PROBLEMS; DECISION TREES; INTERNET SHOPPING MALLS;

DECISION THEORY;

EID: 33745187176     PISSN: 02664720     EISSN: 14680394     Source Type: Journal    
DOI: 10.1111/j.1468-0394.2005.00310.x     Document Type: Article

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