Decreasing price sensitivity involving physical product inventory: A yield management application

Journal of Product & Brand Management

Volumn 10, Issue 5, 2001, Pages 301-317

  Coulter, Keith S ^a  

^a CLARK UNIVERSITY   (United States)

Author keywords

Inventory; Management; Pricing strategy; Sensitivity; Yield

Indexed keywords

EID: 84986042666     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005846     Document Type: Article

References (14)

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