The analysis of PPL attention effects in the screen of multimedia contents

Proceedings of Future Generation Communication and Networking, FGCN 2007

Volumn 2, Issue , 2007, Pages 442-447

  Lee, Young Jae ^a   Lee, Yong Jae ^b  

^a Jeonju University   (South Korea)

^b Tongmyong University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND IMAGE; INTERNATIONAL CONFERENCES; MOVING IMAGES; MULTI-MEDIA CONTENT; RESEARCH RESULTS;

IMAGE PROCESSING;

ARSENIC;

EID: 52249119012     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (13)

1. Dailyfocus April 5th, 2007. (http://fnn.freechal.com/fnn/content?dst=/ template/service/ebook.jsp&state=seoul&ct=101)
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12. Cornwall, B. T. & Schneider, P. L., "Cashing on crashes via brand placement in computer games", International Journal of Advertising. Vol.24, no.3, pp.321-343, 2005
13. Young Jae Lee, "Effective PPL Arrangements in the Screen of Multimedia Contents", Korea Institute of Maritime Information and Communication Science, Vol. 11. no5, pp.875-881, 2007.