Complex marketing database specification, design and implementation

Proceedings - 7th Computer Information Systems and Industrial Management Applications, CISIM 2008

Volumn , Issue , 2008, Pages 255-256

  Modrzejewski, Maciej ^a   Chudziak, Jarosław A ^b   Cegielski, Rafał W ^a  

^a Prokom Software SA ^*

^b WARSAW UNIVERSITY OF TECHNOLOGY   (Poland)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER NETWORKS; DATABASE SYSTEMS; INDUSTRIAL MANAGEMENT; INFORMATION SCIENCE; INFORMATION SYSTEMS; MARKETING; PROJECT MANAGEMENT; SPECIFICATIONS;

MANAGEMENT APPLICATIONS; MARKETING DATABASE;

INFORMATION MANAGEMENT;

EID: 51749108205     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CISIM.2008.37     Document Type: Conference Paper

References (5)

1. Don Peppers, Martha Rogers, Managing Customer Relationships: A Strategic Framework, Willey, 2004.
2. Christopher Bull, "Strategic issues in customer relationship management (CRM) implementation", Business Process Management Journal, Volume 9, Issue 5, 2003.
3. Chu Chai, Henry Chan, "Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer", Expert Systems with Applications, Volume 34, Issue 4, 2008.
4. Darrell K. Rigby, Diane Ledingham, "CRM Done Right", Harvard Business Review, November 2004.
5. Ralph Kimball et al., The Data Warehouse Lifecycle Toolkit, Willey, 2008.