New market channels for a non-food agricultural product. The development of an alternative supply chain for the bergamot citrus in Calabria, Italy

World Review of Entrepreneurship, Management and Sustainable Development

Volumn 4, Issue 4, 2008, Pages 291-304

  Grando, Stefano ^a  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Agricultural marketing; Five forces model; Industry analysis; Italy; Market positioning; Non food agricultural products; Organic farming; Supply chain; Trust

Indexed keywords

EID: 51349108289     PISSN: 17460573     EISSN: 17460581     Source Type: Journal    
DOI: 10.1504/WREMSD.2008.020113     Document Type: Article

References (11)

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