Recommendation method for improving customer lifetime value

IEEE Transactions on Knowledge and Data Engineering

Volumn 20, Issue 9, 2008, Pages 1254-1263

  Iwata, Tomoharu ^b   Saito, Kazumi ^c   Yamada, Takeshi ^a,b  

^a IEEE

^b Nippon Telegraph and Telephone Corporation   (Japan)

^c UNIVERSITY OF SHIZUOKA   (Japan)

Author keywords

Collaborative filtering; Marketing; Personalization; Recommender system; Survival analysis

Indexed keywords

ELECTRONIC COMMERCE; PROBABILITY; VALUE ENGINEERING;

COLLABORATIVE FILTERING; MARKETING; PERSONALIZATION; RECOMMENDER SYSTEM; SURVIVAL ANALYSIS;

SALES;

EID: 50649087490     PISSN: 10414347     EISSN: None     Source Type: Journal    
DOI: 10.1109/TKDE.2008.55     Document Type: Article

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