Some new approaches to consumer acceptance measurement as a guide to marketing

Food Science and Biotechnology

Volumn 16, Issue 6, 2007, Pages 863-867

  Lee, Hye Seong ^a   O'Mahony, Michael ^b  

^a Ewha Womans University   (South Korea)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer behavior; Consumer testing; Marketing; Paired preference test; Sensory science

Indexed keywords

EID: 49749130900     PISSN: 12267708     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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