Sensory evaluation and marketing: Measurement of a consumer concept

Food Quality and Preference

Volumn 16, Issue 3, 2005, Pages 227-235

  Lee, H S ^a   O'Mahony, M ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer concepts; First choice ranking; R index; Standard ranking; Toothpaste appearance

Indexed keywords

TOOTHPASTE;

ADULT; ARTICLE; CALCULATION; COMMERCIAL PHENOMENA; CONSUMER; CONTROLLED STUDY; CORRELATION ANALYSIS; DATA ANALYSIS; EXPERIMENTAL DESIGN; FEMALE; FOOD ANALYSIS; FOOD COLOR; FOOD PACKAGING; FOOD PREFERENCE; HUMAN; HUMAN EXPERIMENT; MALE; MARKETING; METHODOLOGY; REFERENCE VALUE; SCALE UP; SENSORY EVALUATION; SENSORY STIMULATION; STANDARD; TASK PERFORMANCE;

PIERINAE;

EID: 12144265142     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2004.04.013     Document Type: Article

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