Dynamic micro targeting: Fitness-based approach to predicting individual preferences

Proceedings - IEEE International Conference on Data Mining, ICDM

Volumn , Issue , 2007, Pages 173-182

  Jiang, Tianyi ^a   Tuzhilin, Alexander ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Customer profiles; Customer segmentation; Marketing application; Micro targeting; Personalization

Indexed keywords

CUSTOMER BEHAVIOR; CUSTOMER DATA; CUSTOMER PROFILES; CUSTOMER SEGMENTATION; DATA-MINING MODELS; DIRECT GROUPING; EXPERIMENTAL CONDITIONS; INDIVIDUAL PREFERENCES; INTERNATIONAL CONFERENCES; MARKETING APPLICATION; MICRO TARGETING; PERSONALIZATION; PERSONALIZED PRODUCTS; PREDICTIVE MODELING; PRODUCT GROUPS; SEGMENTATION METHODS; TARGETING METHOD; TRANSACTIONAL DATA;

ADMINISTRATIVE DATA PROCESSING; CLUSTERING ALGORITHMS; DATA MINING; DECISION SUPPORT SYSTEMS; GROUP TECHNOLOGY; INFORMATION MANAGEMENT; KNOWLEDGE MANAGEMENT; MINING; SALES; SEARCH ENGINES; STATISTICAL METHODS;

CUSTOMER SATISFACTION;

EID: 49749104244     PISSN: 15504786     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICDM.2007.14     Document Type: Conference Paper

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