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Volumn , Issue , 2006, Pages 73-78

Forming segments from individuals using direct grouping methods

Author keywords

Affinity propagation; Clustering; Customer segmentation; Predictive models

Indexed keywords

CLUSTERING ALGORITHMS; INFORMATION TECHNOLOGY; SALES;

EID: 84901929161     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (2)

References (14)
  • 1
    • 32644464870 scopus 로고    scopus 로고
    • Personalization technologies: A process-oriented perspective
    • Adomavicius, G. and A. Tuzhilin, Personalization technologies: A process-oriented perspective. Communication of the CAM, 2005.
    • (2005) Communication of the CAM
    • Adomavicius, G.1    Tuzhilin, A.2
  • 2
    • 34748824539 scopus 로고    scopus 로고
    • Using shopping baskets to cluster supermarket shoppers
    • Amelia Island Plantation, FL
    • Brijs, T., et al. Using shopping baskets to cluster supermarket shoppers. in AARTF. 2001. Amelia Island Plantation, FL.
    • (2001) AARTF
    • Brijs, T.1
  • 4
    • 54249105227 scopus 로고    scopus 로고
    • Mixture modeling by affinity propagation
    • ed. Y. Weiss, B. Scholkopf, and J. Platt MIT Press
    • Frey, B. and D. Dueck, Mixture Modeling by Affinity Propagation. Advances in Neural Information Processing Systems 18, ed. Y. Weiss, B. Scholkopf, and J. Platt. 2006: MIT Press.
    • (2006) Advances in Neural Information Processing Systems , vol.18
    • Frey, B.1    Dueck, D.2
  • 5
    • 42149113083 scopus 로고    scopus 로고
    • Improving personalization solutions through optimal segmentation of customer bases
    • Jiang, T. and A. Tuzhilin. Improving Personalization Solutions through Optimal Segmentation of Customer Bases. in ICDM. 2006.
    • (2006) ICDM
    • Jiang, T.1    Tuzhilin, A.2
  • 6
    • 33748351404 scopus 로고    scopus 로고
    • Segmenting customers from population to individual: Does 1-to-1 keep your customers forever?
    • Jiang, T. and A. Tuzhilin, Segmenting Customers from Population to Individual: Does 1-to-1 Keep Your Customers Forever? IEEE TKDE, 2006. 18(10).
    • (2006) IEEE TKDE , vol.18 , Issue.10
    • Jiang, T.1    Tuzhilin, A.2
  • 9
  • 10
    • 0001892369 scopus 로고
    • Product differentiation and market segmentation as alternative marketing strategies
    • Smith, W., Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing, 1956. 21: p. 3-8.
    • (1956) Journal of Marketing , vol.21 , pp. 3-8
    • Smith, W.1
  • 14
    • 78149303205 scopus 로고    scopus 로고
    • Segmenting Customer Trans. Using a Pattern-Based Clustering Approach
    • Yang, Y. and B. Padmanabhan. Segmenting Customer Trans. Using a Pattern-Based Clustering Approach. in ICDM. 2003.
    • (2003) ICDM
    • Yang, Y.1    Padmanabhan, B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.