An international perspective of online disclosure presentation: A comparison of banner ad disclosures from United States, United Kingdom, and Singapore Web Sites

Journal of Consumer Policy

Volumn 31, Issue 3, 2008, Pages 327-347

  Hoy, Mariea Grubbs ^a   Lwin, May O ^b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Advertising; Banner ads; Disclaimers; Disclosures; Internet; Online

Indexed keywords

EID: 48749127543     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-008-9073-6     Document Type: Article

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